Case Study
A New Logo and Identity for Zoetic Movement
Zoetic Movement is an award-winning non-profit dance company based in Rancho Cucamonga, California. I have had the privilege to provide my service from the time when they first started their studio in their home in 2010 and then relocating to a larger space with over 100 students. From art direction, branding identity, marketing, print collaterals and web maintenance are some contributions I was able to produce for the owners. The high standards in a competitive dance market within the community is very demanding, therefore we had to strengthen the organisation’s presence and ensure it is recognised across social media, publications, and campaigns.
Overview: Approach & Contributions
Penelope was approached to create a new logo and identity system for the dance studio that would allow the studio to flourish and become recognizable in the dance community. Eventually, Penelope created a wide span of providing the consistansy throughout the marketing:
• Brand Identity + Logo
• Brand Strategy + Marketing Strategy
• Photography + Retouch
• Print Collateral
• Content Creation
• Naming
• Website & SEO
• Social Media: Facebook, Yelp, Blog
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